Today, I am writing to share news of a transition that feels less like a closing and more like the ultimate fulfillment of our mission.
When we founded Adelante nine years ago, the goal wasn't just to sell premium, made-to-order leather shoes. It was to prove that international business — when engaged in responsibly — can be a powerful engine for sustainable economic development.
Proving that mission has been the adventure of a lifetime, and every single one of you helped make it possible.
Today, I am thrilled to announce that the Adelante brand is being acquired by a new owner who embodies every value we stand for: Horacio Alvarez.
Horacio is not just a master craftsperson; he is the man who built the very first pair of Adelante shoes. He was the first artisan we connected you to here in Pastores, Guatemala, and the original catalyst for the Living Well Line social impact methodology.
This isn’t a sale to a faceless corporation. This is the culmination of the Adelante vision — a true transfer of power and ownership to Horacio and his family. The man who inspired the Adelante mission acquires the brand he helped build.
Brand operations are transferring immediately to Horacio and his family. Please stay tuned as Horacio plans to introduce himself and his initiatives. Meanwhile, you may continue to place orders with the assurance that Adelante’s mission and quality remain paramount.
Thank you for making this incredible journey possible.
Signing off,
Peter
