Alani Nu

So here's the thing about Alani Nu-it's basically everywhere now, and that didn't happen by accident. Founded in 2018, Alani Nu® is a premium wellness brand that is made in the USA. What started as fitness influencer Katy Hearn's answer to a gap in the supplement market has turned into one of those brands you can't miss when you walk down the beverage aisle at Target.

The whole vibe is different from your typical supplement company. Instead of the aggressive, hyper-masculine energy drink aesthetic, Alani Nu went with bright pastels and tropical vibes. It's like someone finally realized that people who work out might also appreciate things that don't look like they belong in a mechanic's garage. And honestly? It worked. 1M Followers on Instagram doesn't lie.

But let's talk about what they actually sell. Their wide range of health and fitness supplements can be found in Target, on Amazon, in GNC, in The Vitamin Shoppe, in Kroger and in QuikTrip stores across the United States. Energy drinks are the star of the show-200mg of caffeine per can, zero sugar, and flavors like Pink Slush and Hawaiian Shaved Ice that sound more like vacation drinks than pre-workout fuel. They've also got pre-workout powders, protein bars, BCAAs, and their bestselling Balance supplement, which targets hormonal health.

The brand's grown fast. Like, really fast. It had a 2021 revenue of $228 million. That's not nothing. And in early 2025, Celsius Holdings acquired them for $1.8 billion, which tells you everything about where they stand in the energy drink wars.

What's interesting is how they've positioned themselves. The bottom line is that our entire mission is to help you succeed. Whether you want to hit your last rep, hold your next handstand, or balance your hormones, we want to be beside you. It's wellness-focused without being preachy, fitness-oriented without being intimidating. They've built this whole community around the idea that supplements can taste good and look good while actually working.

The influencer game is strong too. They've done collabs with Kim Kardashian (the Kimade flavor), Addison Rae, and Emily Ratajkowski. Each launch creates this frenzy on social media, which keeps the brand feeling fresh and relevant. Their ambassador program targets college students, turning campuses into basically free marketing zones.