Alexander McQueen - February 6, 2025

Introducing: McQueen Spring/Summer 2025 campaign

Discover the campaign film ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌...

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AlexanderMcQueen
McQueen Spring/Summer 2025

Llansteffan Castle, Carmarthenshire, Wales

The new campaign: exploring the bold and unrelenting spirit of the banshee — a folkloric figure rooted in the history of McQueen and the Irish heritage of Creative Director Seán McGirr.

“The banshee was a figure that was very present in my childhood imagination growing up in Ireland, and she has recently taken on new meaning for me. She embodies a sense of strident self-expression that resonates now; something freeing that drives connection with others.“ – Seán McGirr

Discover the campaign, photographed and directed by Glen Luchford.
DISCOVER THE CAMPAIGN
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