Alexander McQueen - July 11, 2024

McQueen Autumn Winter 2024 revealed

Discover the story ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌...

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McQueen Autumn Winter 2024 campaign

The debut collection of Creative Director Seán McGirr is brought to life against the backdrop of East London.

This is the renegade glamour of the city’s youth, a subversive vision of style inspired by the people that give London its pulse, navigating its sprawling streets, seeking primal pleasures.

‘McQueen is a London-born brand. It has a very visceral kind of energy, driven by the eclectic cast of characters you see in the city. I want to bring that energy to life with the rigour and raw feeling that makes the city’s air hum, leaning deep into its tensions — something that feels poetic and primal; powerful and real.’

— Seán McGirr, Creative Director
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A qualified veterinary surgeon was in attendance and no animal was distressed or harmed as a result of this production.
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