Anastasia Beverly Hills
Anastasia Beverly Hills is a prestige cosmetics company best known for pioneering the modern eyebrow category with its patented Golden Ratio shaping method and innovative brow products, now offering a full range of makeup including eyeshadows, foundations, and lip products.
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Anastasia Beverly Hills · Jun 22
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Anastasia Beverly Hills · Jun 21
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Anastasia Beverly Hills · Jun 14
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Anastasia Beverly Hills · Jun 08
Anastasia Beverly Hills customer service
Use any of the convenient means below to contact Anastasia Beverly Hills customer service.
| Phone | (800) 310-3773 |
| Web | https://www.anastasiabeverlyhills.com/pages/customer-service |
| [email protected] |
Anastasia Beverly Hills jobs
Anastasia Beverly Hills is looking for passionate, driven individuals who strive to exceed expectation and lead by example. Our employment opportunities include corporate roles, sales and artistry, and retail resident esthetician positions.
View current Anastasia Beverly Hills jobs
Headquarters
10635 Santa Monica Blvd, Suite 300
Los Angeles, CA 90025
(800) 310-3773
[email protected]
Returns
What is the return window?
Products must be returned within 30 days of the delivery date to receive a refund. The company wants you to be totally satisfied with your order and wants to make the return as painless as possible.
Are there any items that are non-returnable?
The company cannot take returns on overly used products or products purchased outside of the 30-day return window. They are unable to accept exchanges of products at this time.
How will I receive my refund?
Your refund will be issued to the original form of payment within 7-10 business days of the notification email sent to you, acknowledging your return and refund has been processed. If your purchase was made with an Anastasia Beverly Hills Gift Card, your refund will be issued to the Gift Card used at the time of purchase.
Can I return online purchases in-store?
Items purchased on Anastasiabeverlyhills.com cannot be returned or exchanged at retailers that sell Anastasia Beverly Hills, LLC Cosmetics. Only items purchased on Anastasiabeverlyhills.com will be accepted. If your items were purchased at an authorized retailer, please contact that retailer directly to arrange for a return.
Who pays for return shipping?
For customers in the U.S., there will be a pre-paid label included in your shipment. For International customers, shipping costs associated with the return will not be reimbursed. Original shipping costs are not refunded on returned items.
Editor's Take
So here's the thing about Anastasia Beverly Hills-it basically invented the modern eyebrow. Like, before ABH came along, brows were kind of an afterthought in the beauty world. But Anastasia Soare launched her patented Golden Ratio eyebrow shaping method from her Beverly Hills salon in 1997, and three years later, she launched beauty's first line of eyebrow makeup. That's not just clever marketing. That's actually creating an entire category.
And the numbers back it up. The company was reported to be worth approximately $500 million, with $240 million in annual revenue. For a brand that started with one woman mixing Vaseline and eyeshadow to create custom brow products? That's kind of insane.
But what really sets ABH apart is how they understood social media before most legacy beauty brands even had Instagram accounts. The brand boasts 19.3m followers on Instagram alone (over 6 times that of Estee Lauder). They didn't just use influencers-they basically wrote the playbook on beauty influencer marketing. Notice how every makeup tutorial on YouTube for the past decade features at least one ABH product? That's not coincidence.
The Golden Ratio thing isn't just marketing fluff either. The Method aims to finding balance, symmetry, and beauty through the creation of arches that perfectly frame any face shape. It's rooted in actual geometry and architecture principles that Anastasia studied before immigrating from Romania. So you've got this interesting blend of old-world artistry meeting modern beauty tech.
What's fascinating is how they've expanded beyond brows without losing their identity. Anastasia Beverly Hills has grown to sell over 485 products in over 2,000 stores worldwide, including Dillard's, Macy's, Nordstrom, Sephora and ULTA. They've got eyeshadow palettes, foundations, lip products-the whole deal. But ask anyone what ABH is known for, and they'll immediately say brows.
The brand's also stayed family-run in a way that's pretty rare for companies this size. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company. Claudia's basically the one who pushed ABH into the Instagram age, understanding that beauty consumers wanted bold, pigmented products that photographed well. That whole "Instagram makeup" aesthetic? ABH had a huge hand in shaping that.
The accessibility is another smart move. You can buy ABH at Ulta, Target, Sephora, or directly from their website. They've got brow studios inside Nordstrom where you can get the full salon experience. And their price points, while not drugstore cheap, aren't completely out of reach either. A brow pencil runs you around $23-not nothing, but not mortgage-your-house territory.
What really stands out is how they've maintained quality while scaling up. Their Brow Wiz pencil, DIPBROW Pomade, and Soft Glam palette are genuine cult favorites that people repurchase over and over. In an industry where trends change faster than you can say "clean beauty," that kind of loyalty is pretty remarkable.