Andie

So here's the thing about Andie-it's basically what happens when someone gets fed up with swimsuit shopping and decides to do something about it. Founded nine years ago with a crowdfunding campaign, a Shopify page, and 50 swimsuits, the brand has since raised over $30M and sold millions of swimsuits worldwide, landing in major retailers like Nordstrom.

The founder, Melanie Travis, had this moment where she needed a swimsuit for a weekend trip and realized the whole experience was kind of terrible. And honestly? She wasn't wrong. The brand makes luxury one-piece swimsuits and bikinis in sizes XS to XXXL, with Fit Experts who help find your perfect swimsuit, plus free exchanges and returns so you can try everything at home.

What makes Andie different is that it's genuinely designed by women, for women-not just as a marketing line, but as an actual philosophy. It's a female-founded business operated by a women-led team in NYC, created after struggling to find great suits themselves. They use feedback from thousands of women to design their suits, which means real bodies, real fit issues, real solutions.

The suits themselves come in different fabric options with varying levels of compression and support. You can get everything from conservative one-pieces to cheekier styles and bikinis. They offer a range of swimsuits designed with every fit preference, every occasion, and every body in mind, using feedback and wear tests from thousands of women. And they've expanded beyond just swimwear-now they carry dresses, coverups, intimates, and even accessories from other brands.

But here's what's really interesting: Andie has managed to grow without losing sight of what made it special in the first place. They've done celebrity collaborations with people like Mindy Kaling and Demi Moore, but they're not just slapping names on products. These are actual co-designed collections where the celebrities have skin in the game-literally equity and revenue share.

The brand's also serious about inclusivity in a way that feels authentic rather than performative. They use diverse models across ages, body types, and skin tones. Most suits come in both regular and long torso options. And the founder herself is part of the LGBTQ+ community and isn't shy about representing that in the brand's marketing.

One more thing-they've recently acquired another brand called Richer Poorer, which makes everyday essentials. So Andie's evolving from a swimwear-only company into something bigger. It'll be interesting to see where they go from here, but if the swimsuits are any indication, they'll probably figure it out.