Arula
Arula is a women's fashion brand specializing in mid-size and plus-size clothing for sizes 10-24. The brand offers a curated shopping experience with dresses, tops, jeans, and accessories, and is part of the Stand Out For Good family of brands committed to giving back to local communities.
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Arula · May 07
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Arula · Apr 30
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Arula · Apr 23
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Arula · Apr 20
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Arula · Apr 17
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Arula · Apr 15
Arula customer service
Use any of the convenient means below to contact Arula customer service.
| Phone | (844) 702-7852 |
| Web | https://www.arula.com/help/?page=arula-faqs-page |
| [email protected] |
Arula jobs
Altar'd State is an inspiring lifestyle and fashion brand that provides a warm and creative experience, rooted in community and committed to giving back. At Altar'd State, strong, collaborative people are brought into a culture of support, accountability, and passion for the brand and products. The goal is to inspire employees to create an exceptional experience for guests and to do the right thing.
View current Arula jobs
Returns
What is the return window?
Arula wants you to love your purchase as much as they love curating products for you. If you don't love your order, they will make it right with a return or exchange. There is no time limit on returns or exchanges.
Can I return online purchases in-store?
To return or exchange an item in-store, simply bring the item to any of their brands' stores - Altar'd State, AS Revival, Arula, or Tullabee. You will be asked to show your order confirmation email. You must also bring the credit card used to make the purchase to receive a refund to your original method of payment. If you do not have your credit card, you will receive store credit.
Who pays for return shipping?
There is a $8.95 return shipping fee charged for use of a shipping label provided by Arula. The cost of return shipping will be deducted from the refund price for mailed returns using their return label. Even exchanges will not incur the return shipping fee.
How do I start a return online?
If the item was purchased online, request a return label through your Arula account under Purchase History. Please reference the Ecomm Order ID on your packing slip when requesting a return label. If the item was purchased in-store or through Instagram/Facebook, request a return label using the designated link.
How will I receive my refund?
If they have the desired item in stock, it will be exchanged, but if it is sold out you will receive a refund. There is no fee for exchanges.
Arula hours
| Sunday | 12:00pm - 6:00pm |
| Monday | 11:00am - 7:00pm |
| Tuesday | 11:00am - 7:00pm |
| Wednesday | 11:00am - 7:00pm |
| Thursday | 11:00am - 7:00pm |
| Friday | 10:00am - 8:00pm |
| Saturday | 10:00am - 8:00pm |
Hours may vary by location and be modified due to holidays or events. Be sure to verify the current operating hours for your local Arula.
Check my Arula hours
Editor's Take
So here's the thing about Arula-it's basically what happens when someone finally decides the plus-size shopping experience shouldn't feel like an afterthought. The brand launched in 2021 (formerly A'Beautiful Soul, which, yeah, they changed for good reason) and focuses exclusively on sizes 10-24. And not in that "we begrudgingly added some bigger sizes" way. This is their whole deal.
What makes them different? They actually curate. Like, really curate. Everything's sized on real models to ensure proper fit, which sounds obvious but apparently isn't standard practice everywhere. The vibe is feminine and uplifting-think flowy dresses, well-fitting jeans, and pieces that don't scream "we just scaled up a size 2." They're part of the Altar'd State family of brands, which means they've got serious retail infrastructure behind them. Over 30 boutiques across the country, plus a solid online presence.
But here's where it gets interesting. Arula isn't just about selling clothes. They're tied into this Mission Monday thing where 10% of net proceeds every Monday goes to local charities-feeding the hungry, supporting veterans, that kind of stuff. It's baked into their parent company's DNA (Stand Out For Good, Inc.), which was literally founded on the principle of giving back. In 2022, they made Fortune's Top 100 Companies to Work For list at #53, and get this-96.8% of their workforce is women.
The shopping experience itself is designed to be sensory. Not in a weird way, but they pay attention to what you see, hear, and smell in their stores. They want you to leave feeling better than when you walked in, which is a refreshingly honest goal. And they mean it when they say "no time limit" on returns. Seriously. You can return stuff whenever, though there's an $8.95 shipping fee if you mail it back using their label. Exchanges are free, though.
Prices are mid-range-not fast fashion cheap, but not designer ridiculous either. They're going for that sweet spot where quality meets accessibility. The brand's ethos is "Inspired by Beauty," and the name Arula apparently means "shining as the sun, brilliant and filled with grace." A bit poetic, sure, but it beats the alternative.
One thing worth noting: they're responsive. Like, actually responsive to customer feedback. The whole rebrand from A'Beautiful Soul happened because customers said the old name had negative implications. They listened and changed it. That's not nothing in retail.