BK Beauty
BK Beauty is a digitally-native cosmetics brand founded in 2019 by former MAC Cosmetics trainer and YouTube creator Lisa J, specializing in 100% cruelty-free, vegan makeup brushes and beauty tools.
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BK Beauty · Jun 22
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BK Beauty · Jun 21
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BK Beauty · Jun 14
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BK Beauty · Jun 14
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BK Beauty · Jun 09
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BK Beauty · Jun 07
BK Beauty customer service
Use any of the convenient means below to contact BK Beauty customer service.
Headquarters
506 E St Elmo Dr, Ste A-1
Austin, TX 78745
[email protected]
Returns
What is the return window?
BK Beauty accepts returns within 30 days of purchase. Refunds are processed within 7-10 business days after they receive your return.
Do I need a receipt to return an item?
BK Beauty stands by their products 100%, no matter what, no questions asked. Their #1 priority is customer happiness.
Are there any items that are non-returnable?
Items must be unused and in their original packaging. BK Beauty reserves the right to issue store credit for repeated international return requests.
How will I receive my refund?
Once they receive your return, they'll issue a full refund and follow up by email to confirm. They offer a full refund or send new replacements.
How do I start a return online?
Contact them online or by email to request a FREE prepaid return shipping label. Fill out the return form provided online, and ship your items back.
Editor's Take
You know what's fascinating about BK Beauty? It's this Austin-based brand that started in 2019 when Lisa Jauregui-a former MAC trainer turned YouTube creator-decided to turn her passion into something bigger. And honestly, the story behind it is kind of beautiful.
The "BK" comes from her daughters Brooklyn and Kate, but it also stands for "Beauty is Kindness"-which isn't just marketing speak. With every purchase, they actually donate to The Kindness Campaign, a nonprofit focused on children's emotional health. So you're basically buying makeup brushes and funding kindness education. Not bad for a Tuesday.
But let's talk about those brushes for a second. They're known as "the softest, best-selling makeup brushes", and from what I can tell, that's not just hype. Everything's 100% cruelty-free and vegan, which feels pretty standard now but was still noteworthy when they launched.
What really gets me is how this whole thing started. Lisa literally funded their first order with YouTube AdSense money she'd been saving for two years. They launched from their living room with family and friends helping fulfill orders. Two months in, they had to move out of their house into their first office. Classic startup story, but with makeup brushes.
The growth has been pretty wild. They hit $1 million in their first year and recently surpassed $10 million in annual revenue. They now have a team of 14 people, and Paul, Lisa's husband, left his corporate job in March 2020 to join full-time-right before the pandemic hit. Talk about timing.
And here's something interesting: TikTok Shop now makes up about 15% of their daily revenue. They've really leaned into the creator economy, which makes sense given Lisa's YouTube background. Her channel has been viewed by millions of people worldwide, so she knows how to connect with an audience.
The company feels very much like a family operation-Lisa might be the face, but Paul runs the business operations behind the scenes. And they're still based in Austin, which gives them that Texas charm without the corporate stuffiness you might expect from a multi-million dollar beauty brand.