A month before launching our first lippie, Superbalm Vanilla, we sent secret samples to a small group of people, including Spencer, for testing. She swiped it on, fell in love, and called it “the best lip product I've ever put on my lips.” The only problem? She had no idea where it came from.
Weeks later, after becoming completely obsessed with it, Spencer finally discovered Superbalm was Blume-made. 🤎
She organically shared it in stories, on TikTok, and even with her own besties.
So when we told her we were working on a tinted version, she had just one response, “I need it.”
And just like that, the perfect partnership was born. Spencer fell for the nourishing, melt-on-your-lips goodness, and now she’s launching it. From a happy accident to a hydrating tint you won’t want to be without.
