Bravo Sierra

So here's the thing about Bravo Sierra-they're basically what happens when you take military-grade standards and apply them to stuff you actually use every day. Founded in 2019 with a mission to provide personal care for the most active lifestyles, they designed and field-tested their products with some of the toughest guys out there: The US Army's 75th Ranger Regiment's 2nd Battalion.

And honestly? That's not just marketing fluff. The brand develops all its products in collaboration with its proprietary Battalion, a digitally native core community of 2,500 United States Special Operations Forces, active service members, and veterans. Think about it-if your deodorant can handle whatever a Navy SEAL throws at it, your morning jog probably isn't going to be a problem.

But what really sets them apart is the mission piece. A portion of every purchase supports U.S. military veterans, with 5% of all Bravo Sierra sales donated through a unique partnership with the Department of Defense's military exchanges to support military families' and veterans' Quality of Life Program. It's one of those rare cases where "giving back" isn't just a tagline-it's baked into their business model.

The product lineup covers all the basics: deodorants, body wash, face moisturizer, lip balm, even antibacterial wipes. All formulations are free of parabens, aluminum, baking soda, sulfates, silicones, Phthalates, PEGS, and phenoxyethanol. Clean ingredients, but not in that precious, overpriced way-more like "we actually need this stuff to work in 120-degree heat" clean.

Since launching in 2019, Bravo Sierra's revenue has doubled year-over-year, with more than 10,000 five-star reviews online making them one of the fastest growing personal care brands. They've expanded from military exchanges to Walmart shelves-4,100 Walmart stores nationwide as of 2022-which tells you something about both their quality and their pricing.

The founders, Justin Guilbert and Benjamin Bernet, seem to get that most people don't want to spend $20 on deodorant every week. The company realized that military personnel couldn't afford to drop $20 on grooming staples every week, so they decided to launch a specialist range dedicated to service people protecting the country. That philosophy carries over to their civilian customers too.

What's interesting is their approach to sustainability. From day 1, Bravo Sierra has used aluminum wherever possible in its product packaging, with nearly half of the portfolio made from 100% infinitely recyclable aluminum. They even launched a refillable body wash system because they weren't satisfied with the plastic pouch options everyone else was using.