Say hello to our brand-new Korean-grown Gochugaru Chili Flakes! These fruity-bright flecks of ruby red and blushing crimson offer up a sunny, toasty heat that builds slowly and shines sweetly. First introduced as an exclusive spice in our February Spice Club, we currently have just 250 jars left! | | Folks on our sourcing team were smitten at first taste when sampling these Gochugaru Chili Flakes. Ops & sourcing manager Bayley reported, “The color is gorgeous and I like the flake size. Reminds me of Silk Chili, but hotter!” Product development manager Radhika noted the layers of flavor: “Bright, fresh, juicy, plump, shimmery…Roasted red pepper, mild-medium slow burn, a hint of coriander florality.” | | Grown on small farms in Andong, South Korea, this is the highest grade of vine-ripened gochugaru. Selected for their robust color and shine, they're dried and roasted for the ultimate balance of fruity pepper flavors and savory umami-packed spice. Unlike many commercial brands of gochugaru that are produced in Korea but made using peppers grown elsewhere, our Gochugaru is traditionally grown in Korea, by older-generation partner farmers. | | Customer reviews are in and equally glowing: “The Gochugaru is p-e-r-f-e-c-t,” says Stacey, adding, “I know a good Gochugaru, I have a bossy Korean SIL 🤣” Gochugaru's hearty heat is perfect in all kinds of dishes and cuisines: - soups and stews
- noodles and salads
- marinades or pickles
- sprinkling spice for scrambled eggs, quesadillas, pizza, or even PB&Js (we dare ya!)
“Love it,” says Susanna, “(used in linguine vongole, yes mixing up cuisines.)” | | Co-founder Ethan notes, “It's super sweet as well as hot, with a slower building heat that I really enjoyed.” We hope you’ll love this addition to our Chili Collection as much as we do. | | If you miss out on this limited release, don’t worry—we’ll be packing more soon! Just make sure to click on “Email Me When It's Here” on the product page so you can be the first to receive all future back-in-stock alerts. Or, better yet—sign up for Spice Club so you’ll never miss getting first dibs on all future exclusive new spices! | | AN EXTRA PINCH 🤌 - Did you miss out on our February Spice Club chili+cinnamon chocolate bar collab? Fear not, head on over to Oso Cacao to sample all of Rigoberto's hand-crafted Mexican-style chocolates! 🍫
- After the Supreme Court's tariff ruling last Friday, small business owners are left wondering, "How do we get a refund?"
- Consuming enough of certain spices can lead to "significant improvement in clinical and cognitive outcomes" 👀
- What's the mystery spice link this week? (Sweet & smoky, it might just be a perfect pairing with your new Gochugaru!) 🕵️
| | Questions? Feedback? Ideas? We love to hear from you. Just reply to this email.
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