Founded by first-generation Tunisian-American brothers, Mansour and Karim Arem, Zwïta serves up traditional flavors of ancestral family recipes: “Our products are not ‘adapted to fit the American palate.’” Named after their maternal great-grandmother, Zwïta is committed to preserving and sharing raw and unapologetic Tunisian flavors.
Mansour explains how this special flavor came about: “Although spice blends used in harissa can vary from family to family back in the Tunisian motherland, they typically consist mainly of a mix of coriander and caraway. When Ethan reached out to me last year about doing a collaboration harissa together, I was excited because it was an opportunity to do something that was different and exciting but also still true to our roots. Harissa is not supposed to be sweet but during the development stage of this product, we really felt the date syrup brought out the floral sweetness of the rose & cardamom in a beautiful way!”
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