Burton Snowboards - September 23, 2025

The Board That Changed It All

Gif of the Burton Custom Snowboard being ridden by Burton athletes in the mountains, and the snowboard in the factory with the text '30 years of Custom'. There is a timeline from 1997 to 2024 on the bottom

Most copied. Most trusted. Bestselling.

For 30 years, the Custom’s been the one-board answer to all terrain. Over 500,000 built with countless wins and movie parts to boot. From first tracks to world records, no other board has inspired more riders to push progression.

JOIN THE PARTY

Every day, somewhere on earth, someone is on a Custom.

CELEBRATE WITH US

Burton athlete in the air riding the Burton Custom Snowboard in the mountains holding the flag of the US

An older model of the Burton Custom Snowboard being ridden in powder

Join us for a 30 year walk down memory lane, learn how the Custom was born, and how it grew into the icon it is today.

READ THE STORY

And the only board that never left the lineup.

Burton Athlete, Heikki Sorsa, in the backcountry with his Burton Custom

Burton Athlete, Mads Jonnson, doing a Frontside 720 off a kicker in the backcountry

Burton Athlete, Ayumu Hirano, riding the Burton Custom Snowboard in the halfpipe

From pow turns to park laps, the riders behind the first Custom had one goal: limitless all-terrain versatility.

DISCOVER THE REVOLUTION

Introducing the 25/26

Top sheet graphic of the Burton Custom in the Jungle graphic and the Glow graphic with the text Jungle vs Glow

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CONTACT US

© 2025 Burton Snowboards
The Burton Corporation | 180 Queen City Park Road | Burlington, VT 05401
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