This year, our iconic scent unfolds as a celebration of modern African dance. Shot in Accra, Ghana, the new campaign is a reflection of African creativity and the history of African Dance, told by African voices. An authentic, collaborative celebration of movement, identity, and self-expression.
A vibrant composition of bergamot, African marigold and bucchu opens into a heart of violet and cyclamen, before settling into cedarwood and vetiver. This luminous yet grounded scent runs through the full Bal d’Afrique collection, from fragrance to body care to hair and ritual.
