Carter + Jane

So here's the thing about Carter + Jane-it's basically what happens when two beauty industry veterans get fed up with the whole "clean beauty means less effective" myth and decide to do something about it. Beauty Executives turned best friends Susan Carter + Sara Jane went on a decade long journey to find one skincare product that would do it all. And honestly? That decade-long obsession shows.

The Everything Oil™ is a revolutionary skincare product that replaces all other products in your skincare routine (use as your eye, face, lip, neck & décolletage serum and moisturizer, both day & night). But here's what makes it interesting-they're not just throwing around buzzwords. The best prickly pear seed oil for skin care is sourced from Morocco. We get ours from a local women-run cooperative. We control our supply chain from end-to-end and are a fair trade company.

The founders aren't newcomers either. Susan has played an integral role in the growth of many major beauty brands including Estee Lauder, Aveda and Dermalogica. Meanwhile, Sara was featured on the cover of Beauty Store Business Magazine "The Marketing Genius Behind the New Fromm" in 2014 and also covered Salon Today Magazine as Woman of the Year in the beauty industry. So when they say they know what they're doing, they actually do.

What's kind of refreshing is their approach to the whole organic thing. Their mission is to formulate the most effective organic skincare on the market...so effective that consumers don't feel like they are giving up product performance by moving to a clean product. Instead, they have confidence that they are using the most effective skin care on the market, that just happens to be organic.

And they've expanded beyond just The Everything Oil. There's ScalpFix, which is basically their answer to dry shampoo but without the scalp-damaging effects. It's no secret that dry shampoo can wreak havoc on your scalp, so consider Carter + Jane's ScalpFix a healthy alternative to combating excess oil and refreshing the hair without drying yours out. Its formula includes growth-promoting rosemary and peppermint essential oils as well as antimicrobial Manuka oil and inflammation-fighting witch hazel to keep your scalp's microbiome in check.

The brand launched in 2018, which means they've had enough time to work out the kinks but are still fresh enough to feel innovative. They're not trying to be everything to everyone-just really, really good at what they do.