DIESEL
Diesel is an Italian luxury fashion brand founded in 1978, known for premium denim, casual wear, and bold streetwear. The brand operates over 290 mono-brand stores across 90+ countries, offering men's and women's clothing, accessories, and lifestyle products.
-
DIESEL · Jul 12
-
DIESEL · Jul 07
-
DIESEL · Jul 05
-
DIESEL · Jun 30
-
DIESEL · Jun 28
-
DIESEL · Jun 22
DIESEL customer service
Use any of the convenient means below to contact DIESEL customer service.
| Phone | (855) 482-1155 |
| Web | https://shop.diesel.com/en/contact-us/help-contact-us.html |
| [email protected] |
Headquarters
Via Dell'Industria 4-6
Breganze, VI 36042 Italy
Returns
What is the return window?
Items purchased on Diesel.com can be returned within 30 days from the day when the Products are delivered to Buyer, or if at the time of purchase the Buyer requested delivery to a Diesel Retail Store, then within 30 days. Items purchased on Diesel.com can be returned within 30 days from delivery or from pick up in store. Returns are totally free.
Are there any items that are non-returnable?
Items marked Final Sale are not eligible for return, exchange, or refund. Items include but are not limited to: beachwear, underwear, gift cards, and discounted items marked with final sale. Swimwear, underwear, sex toys and fragrances can only be returned if the box is still sealed. Personalised items are not eligible for return.
How will I receive my refund?
Refunds are issued through the same payment method used for the order, both for online returns and for returns in store. The refund is requested within 3-7 days after the return is accepted. Timing for the credit to show in your account will depend on the payment method and on banking procedures.
Can I return online purchases in-store?
Online returns and exchanges are accepted for online orders only. If you purchased your items in a Diesel store, you may return or exchange your items at the store where you purchased them or at any other Diesel location. You can choose the option that works best for you: requesting your return online, contacting Client Service, or returning in a Diesel flagship store.
Who pays for return shipping?
Return pick-up and shipping is always free.
DIESEL hours
| Sunday | 12:00pm - 6:00pm |
| Monday | 10:00am - 7:00pm |
| Tuesday | 10:00am - 7:00pm |
| Wednesday | 10:00am - 7:00pm |
| Thursday | 10:00am - 7:00pm |
| Friday | 10:00am - 7:00pm |
| Saturday | 10:00am - 7:00pm |
Hours may vary by location and be modified due to holidays or events. Be sure to verify the current operating hours for your local DIESEL.
Check my DIESEL hours
Editor's Take
So here's the thing about Diesel-it's not just another denim brand trying to sell you jeans. Founded back in 1978 by Renzo Rosso during a worldwide oil crisis (yeah, the name's a nod to diesel fuel being the "alternative" energy), this Italian powerhouse basically decided to flip the script on what casual fashion could be.
Founded in 1978 by Renzo Rosso, Diesel is the luxury Italian fashion label that is primarily known for its trademark denim and high-quality casualwear that puts an edgy twist on luxury fashion. A pioneer in raw denim, its jeans have become a hallmark of the company, favored for the up to the minute styles, cuts and superior fits. But what really sets them apart? It's the attitude.
Diesel's never been about playing it safe. Their advertising campaigns have literally won awards at Cannes-not for being pretty, but for being provocative, weird, and sometimes downright controversial. They've featured everything from kissing sailors to post-apocalyptic scenarios, all under their "For Successful Living" tagline that's been around since the early '90s. It's fashion with a middle finger to convention, basically.
And the numbers back it up. The brand operates over 2,000 points of sale worldwide with more than 290 mono-brand stores across 90+ countries. That's not small potatoes for a brand that started in a tiny Italian village. They've expanded way beyond jeans too-leather jackets, accessories, fragrances (in partnership with L'Oréal), watches with Fossil, even home furnishings through Diesel Living.
What's interesting is how they've evolved. In 2020, they brought in Belgian designer Glenn Martens as creative director, and he's been pushing the brand into this premium casual space that sits somewhere between streetwear and luxury. It's not trying to be Gucci, but it's definitely not fast fashion either. The price points reflect that-these are investment pieces that'll last.
The denim itself deserves mention. Diesel pioneered treatments and washes that other brands copied for years. They invented JoggJeans fabric in 2011 (basically jeans that feel like sweatpants), and they're constantly experimenting with sustainable practices and upcycled materials. Their recent DIESEL❤VES initiative actually partners with competitors to repurpose unsold stock-pretty bold move in an industry built on competition.
One quirky thing? They once opened a fake pop-up store in NYC selling intentionally misspelled "DEISEL" products to make a point about counterfeits and authenticity. Love it or hate it, you can't say they're boring.
Bottom line: Diesel's for people who want quality denim and streetwear with some actual personality behind it. Not for everyone, but that's kind of the point.