Hey there,
We’re turning 7 and to celebrate, we’re doing our first Anniversary Sale!
52% off + a Free Gift + Free Shipping with code ANNY
[SHOP ANNIVERSARY SALE]
I started First Day with one goal: give families access to nutrition that actually works.
That means, clean ingredients, forms the body can absorb, and absolutely no junk that doesn’t belong in vitamins.
It’s a simple goal, but one that’s been a challenge to achieve.
But seven years later we've built 6 products covering every member of your family from toddlers to teens to parents, logged over 61,320 hours in research and formulation.
And helped hundreds of thousands of families close the nutrition gaps they didn't even know were there.
None of it would exist without you.
With routines built one morning at a time.
Parents who decided that good nutrition was worth making a habit.
Families who chose to do a little better for the ones they love.
That's what seven years of First Day actually looks like, and honestly, we’re just getting started.
Because even now hidden hunger affects more than 50% of kids and most parents still have never heard of it.
And it shows up in ways we don't always connect to nutrition: the outbursts, the picky eating, the nights they just won't sleep.
That's the fight we're in. Every day.
To celebrate seven years, we’re doing something we’ve never done before.
Get 52% off + a Free Gift + Free Shipping with code ANNY.
[SHOP NOW]
The entire First Day lineup is in! Multivitamins, Tribiotics, Daily Focus, Calming Magnesium.
Every formula for every age group all 52% off.
Whether you've been here since day one or just found us, you're the reason we get to keep going. Thank you for trusting us with your family. That's not something we take lightly, ever.
Seven years in and this feels less like a milestone and more like a first step.
There are still so many nutrition gaps to fill and so many families we haven't had the chance to help yet.
Thank you for being part of this family. It means everything.
With gratitude,
Alice Li
Founder & CEO, First Day
