Follain

So here's the thing about Follain-they're basically what happens when someone gets fed up with the beauty industry's chemical soup and decides to do something about it. Founded on the belief that everyone should have access to skin and body care that's clean, safer, and high-performing, their products are made for all beings regardless of skin type, skin tone, gender, or age.

What's interesting is how they've positioned themselves. Their clean, vegan, and cruelty-free skincare is powered by innovative natural and clinically-proven ingredients like bakuchiol (a plant-based alternative to retinol), vitamin C, niacinamide, and hyaluronic acid, with every product helping deliver visibly brighter, more even, and radiant skin. It's not just marketing fluff either-they're vetted by the highest standard in clean beauty and have that EWG VERIFIED certification, which is kind of a big deal in this space.

But here's where it gets really interesting. Credo Beauty acquired Follain in late 2022, bringing together two early leaders in the clean beauty movement. This wasn't just some corporate buyout-it was more like two pioneers joining forces. And the timing makes sense when you consider that their EWG VERIFIED skincare line launched in almost 400 ULTA Beauty stores, making clean beauty way more accessible to regular shoppers.

The sustainability angle is where they really shine though. Their containers are made from more than 50% post-consumer recycled plastic and their pumps contain more than 15% post-consumer recycled plastic. Plus, they've been doing the refillable soap station thing since 2013, which was pretty ahead of its time.

What I find refreshing is their no-nonsense approach to ingredients. The easy, elevated essentials you love for neck-to-toe care are back-with the same clean formulas in more sustainable packaging. They're not trying to reinvent skincare; they're just making it cleaner and more sustainable. And honestly, in a world where every beauty brand claims to be "revolutionary," that kind of straightforward approach is pretty revolutionary itself.