Wow! 2025 was a wild ride. With so much in the news this past year, we doubled down on our efforts to focus connecting with others through the outdoors.
Because of your support of our little company, we have been able to continue to disrupt the sunglass industry and offer the best replacement lenses on the market, saving you your hard earned money and getting you back outside to do what you love most.
You, along with the rest of our customers and community, continue to inspire us to improve our products and processes to bring you the service and quality that you deserve. We play hard outside and want you to know that our lenses are made to hold up to our lifestyles.
In 2025, we launched some new frames including Marco, Cayo, Coppitt XL, and Marino (our first shield frame). These frames were designed with outdoor activities in mind - from fishing to mountain biking and everything in between. We upgraded our Egmont, Coppitt, Jupiter, and Sanibel with better materials for the environment and hinges that hold on to your face when the going gets tough.
We added in rubber grip replacement kits for the top Oakley frames. Now you can replace your lenses to improve your vision AND replace the grips to keep those shades in place.
We added a buy-one-get-one for 50% off permanent promotion on prescription lenses AND reduced the price at the same time! We added all our AMP colors to our prescription offerings as well, keeping our prescription wearers in the middle of the action.
We also revamped our rewards program to be easier to use so you can keep upgrading your lenses as your hobbies change.
We worked with a ton of local community support partners, including the Suncoast PBA for our Thin Blue Line frames, Admiral Farragut Academy for Earth Day, and even created Fuse Gives to raise money for an individual in need from a recent cancer diagnosis.
Finally, we revamped our lens and coating testing procedures and renewed our training at Colt’s Laboratories, the worlds leader in optical lens testing. This will help us develop even stronger lenses to outlast all of your outdoor adventures.
2026 is going to be another exciting year. As we continue to grow, rest assured that we will always keep the most important piece of our business at the forefront of every move we make. YOU. Our fans, loyal customers and advocates continue to drive our business decisions and we will do our best to make you proud.
Thank you for all of your support and we look forward to helping you experience the outdoors with renewed vision in 2026.
