Over the last decade, I’ve been lucky to call Gregg Renfrew not only a clean beauty trailblazer but a dear friend. We met through mutual friends on the East Coast, bonded over being firstborns (recovering perfectionists), and became close when she launched Beautycounter—one of the first truly clean beauty brands that dared to take on the lack of regulation in the industry.
Watching her build that brand from the ground up was inspiring. Watching her lose it, then buy it back and launch something entirely new—Counter—has been something else altogether: a master class in resilience, reinvention, and the power of women lifting up other women. On The goop Podcast, she opens up about all of it—private equity missteps, being let go from the company she built, and ultimately reclaiming her mission on her own terms.
What she’s doing now with Counter isn’t just about great skin (though the Dew Skin Tinted Moisturizer is my current obsession). It’s about setting a new, uncompromising standard for clean—and about giving women a seat at every table, from Capitol Hill to the beauty aisle.
I hope you’ll listen. I know you’ll be as moved by her story as I was.
Love,
Gwyneth | 
