Huda Beauty
Huda Beauty is a globally recognized cosmetics brand founded in 2013 by beauty influencer Huda Kattan. The brand offers makeup, skincare, and fragrance products, and has become one of the fastest-growing beauty brands in the world with over 140 products available online and through major retailers like Sephora.
-
Huda Beauty · Jun 22
-
Huda Beauty · May 19
-
Huda Beauty · May 15
-
Huda Beauty · Apr 24
-
Huda Beauty · Apr 12
-
Huda Beauty · Apr 09
Huda Beauty customer service
Use any of the convenient means below to contact Huda Beauty customer service.
Headquarters
1209 Orange St.
Wilmington, DE 19801
[email protected]
Returns
What is the return window?
Customers can return items within 60 days of receiving their order.
Do I need a receipt to return an item?
Products must be of saleable quality returned in the original saleable condition, in their original packaging, with barcodes attached and with the relevant online dispatch note.
Are there any items that are non-returnable?
For hygiene purposes Huda Beauty does not have an exchange policy, any items that are eligible to be returned can be returned for a refund only. If you need an alternative product, you will need to return the items first and then place a new order.
How will I receive my refund?
If all of the return requirements have been met your refund should be processed within 14 days of the items being received. Once your refund has been processed it can take up to 14 days to reflect with your issuing bank. Refunds will be credited to the original tender used to process the payment.
Editor's Take
So here's the thing about Huda Beauty-it's basically the poster child for how social media can turn a passion project into a global empire. And I mean that in the best way possible.
Huda Kattan launched this cosmetics line back in 2013, but the story really starts in April 2010 when she kicked off a beauty blog and YouTube channel. In 2013, she launched the cosmetics line with her sister Mona Kattan, naming it after her channel. What's wild is how she went from posting makeup tutorials to building one of the fastest-growing beauty brands in the world. The brand's official Instagram account has 58 million followers-that's not a typo.
The brand got its big break with false eyelashes. The first Huda Beauty product was a collection of false eyelashes released through Sephora in Dubai in 2011, and in the United States in 2015. The Kardashian sisters used Huda Beauty lashes, providing an early publicity boost to the label. Talk about a celebrity endorsement that actually mattered.
But Huda Beauty isn't just about lashes anymore. Huda Beauty offers more than 140 products online or in-store. The cosmetics company has a diverse range of makeup products, from eye makeup to foundations and lip products. Some of their highest selling products include their Easy Bake Loose Baking and Setting Powder, their FAUX FILTER line consisting of color correctors and concealer, and their Blush Filter Liquid Blush.
What really sets this brand apart is how Huda herself stays front and center. She's not some faceless CEO-she's actively testing products, sharing tutorials, and engaging with her community. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 Beauty Instagram account in the world with over 26 million followers and counting! The brand's whole vibe is about making beauty accessible and relatable, not intimidating.
And they've expanded beyond just makeup. In November 2018, Huda Beauty launched their fragrance arm, Kayali, founded by Kattan's sister, Mona Kattan. Kayali means "my imagination" in Arabic, and the intended goal of the fragrance line was to create scents that "tell a story" and feel personalized. There's also Wishful, their skincare line that launched in 2020.
As of September 2024, all Huda Beauty products brought in an annual revenue of $75 million, with the brand's popularity only growing through new releases. And get this-in June 2025, Huda Beauty announced that they had become fully founder owned after buying back shares from their private equity investor. That's a pretty big deal in an industry where brands often get swallowed up by conglomerates.
The brand's success isn't just about products, though. It's about community. Huda built this empire by actually listening to what people wanted and creating content that resonated. She shares makeup fails, behind-the-scenes moments, and real talk about the beauty industry. It's that authenticity-or at least the appearance of it-that keeps people coming back.
Whether you're into the Easy Bake powder that basically started the baking trend, or you're curious about their newer launches, Huda Beauty has managed to stay relevant in an incredibly crowded market. And honestly? That's kind of impressive when you think about how many beauty brands launch and disappear every year.