This Super Bowl, Uber Eats returns to its hit campaign exploring the conspiracy:
is football just a ploy to sell food?
The debate rages on as familiar faces surface, newcomers arise, evidence stacks up, and the quest for the truth intensifies.
But this year, Uber Eats is going beyond just one commercial — and putting you in the director’s chair. Build Your Own Commercial directly in the Uber Eats app.
How?
Choose scenes with just a tap.
Reveal a star-studded lineup of cameos, including the Indianapolis Colts' very own Sauce Gardner.
Create over 1,000 different versions.
Unlock even more gameday deals while supplies last.
And ultimately, decide for yourself:
is football really selling food? | 
