| Inflation is no longer just a fear hanging over retailers. Itâs already showing up in price tags across the country. And economists expect tomorrowâs PCE report to show just that. đ Economists see higher prices Juneâs CPI rose 0.3% month-over-month and 2.7% year-over-year, and EY chief economist Greg Daco says tariffs were behind âroughly a quarterâ of those hikes: âPrices for household equipment and furnishings, appliances, window and floor coverings, and toys experienced their largest gains since the early 2020s, while prices for computers, audio and video equipment, and apparel posted notable gains.â Meanwhile, Goldman Sachs economist David Mericle estimates tariffs have already added about 0.2% to consumer prices, and thatâs just the start. âTariff effects are likely to push core inflation back above 3% over the next year, despite an underlying trend that we see as steadily moving back to 2%.â The good news is Mericle expects this to be a âone-time effectâ rather than a spiral into persistent high inflation. đïž Retailers stuck in the middle Companies are trying to decide whether to absorb costs or raise prices, and neither option is painless. Spotify CEO Daniel Ek says heâs taking the long game. âItâs a lot better to keep the customer around for a longer time than to lose the customer and then try to re-acquire the customer back at a later point," he said. But eating those costs risks disappointing earnings and, according to RBC economist Michael Reid, could ultimately hit jobs. âOur concern is that tariffs will start to add pressure to margins⊠The result will likely be cost-cutting in the wages space (i.e., layoffs) to bolster profits.â đ A rare bright spot Despite higher prices and tariff worries, consumer confidence ticked up in July. The Conference Boardâs index improved across employment, business conditions, and income expectations. âConsumer confidence has stabilized since May, rebounding from Aprilâs plunge, but remains below last yearâs heady levels. In July, pessimism about the future receded somewhat, leading to a slight improvement in overall confidence,â said The Conference Board's senior economist Stephanie Guichard. |