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| | | |  | | | | | THE HOUR BEFORE | | | | | | WHERE CRAFTSMANSHIP REVEALS PERSONALITY | | | | | | IU joins Jaeger-LeCoultre as Global Ambassador through The Hour Before, an intimate format where stillness becomes strength, and every answer reveals a woman who has always known exactly who she is. Assertive, authentic, and quietly relentless. | | | | | | | | | | | | | | | | | REVERSO | | | | | | A SHARED PURSUIT OF EXCELLENCE | | | | | | Long before she became part of the Maison, IU was drawn to Jaeger-LeCoultre for its quiet confidence. The sense that true excellence needs no introduction. A conviction she has always shared. | | | | | | | | | | | | | | | | | |
