Kindred Bravely

So here's the thing about Kindred Bravely - it started because one mom couldn't find decent nursing pajamas. That's it. The company was founded in 2015 when founder Deeanne Akerson was breastfeeding and got frustrated with the options out there. Everything was either cute but totally impractical or functional but, well, ugly. She decided to make her own, and turns out a lot of other moms had the same problem.

What makes them different? They actually get it. Since its establishment in 2015, it has become the go-to brand for breastfeeding and maternity clothing, and there's a reason for that. The whole team is basically moms designing for moms, which means they understand that your body's changing constantly and you need clothes that work with that, not against it. They're a fast-growing team based all over the world, with offices located in Oceanside, CA. Moms rave about how comfortable KB clothes are, our amazing customer service and the encouragement and support provided within our BraveMom community.

And they're not just selling bras and pajamas. They've built this whole community thing - the BraveMom community - where moms actually support each other. It's kind of refreshing, honestly. They have a Facebook group called KindredMamas where women share advice about everything from pumping at work to finding mom friends. The company even does Facebook Lives with experts on topics like friendship and mental health.

Here's something that caught my attention: to date, it has donated over 101,000 bras and over $4.6 million to organizations that support underserved mothers. That's not nothing. They call generosity their "north star," and it shows up in how they operate - from their Random Acts of Generosity program for employees to partnerships with organizations like Baby2Baby and The Lactation Network.

The business side is pretty impressive too. Kindred Bravely has been ranked #4006 on the Inc. 5000 2024 list, and they've actually made that list for six consecutive years. Their best-selling Sublime Hands-Free Pumping & Nursing Bra has over 2,800 five-star reviews, which is kind of wild for something as personal and fit-specific as a nursing bra.

But what really sets them apart is the flexibility thing. We've always been a primarily remote team, made up mostly of moms. We trust each team member to manage their schedule in a way that allows them to be productive and healthy. We are "on" when we're working and "off" when we're away. In an industry that's all about supporting moms, they actually walk the walk with their own employees.

The product range has expanded way beyond those original nursing pajamas. Now they've got everything from hands-free pumping bras to maternity leggings to postpartum underwear. They even recently launched a baby collection. And they're constantly innovating - like their partnership with Lansinoh to create a bra that works with wearable breast pumps, which is exactly the kind of practical problem-solving that got them started in the first place.

Notice how they've managed to stay focused on their core mission while growing? It's still about making early motherhood less overwhelming and more supported. They're not trying to be everything to everyone - just really, really good at what they do for the moms who need them.