Life Is Good
Life Is Good is an American apparel and lifestyle brand founded in 1994, known for optimistic t-shirts, hats, and accessories featuring their iconic smiling stick figure Jake and the message 'Life is good.'
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Life Is Good · Jun 21
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Life Is Good · Jun 14
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Life Is Good · Jun 13
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Life Is Good · Jun 09
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Life Is Good · Jun 07
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Life Is Good · Jun 02
Life Is Good customer service
Use any of the convenient means below to contact Life Is Good customer service.
| Phone | (888) 339-2987 |
| Web | https://www.lifeisgood.com/customer-service |
| [email protected] |
Life Is Good jobs
Learn how we're working to spread the power of optimism through our people, our workplaces, our benefits, and more. Join our team and apply now!
View current Life Is Good jobs
Headquarters
253 Summer St
Boston, MA 02210
(888) 339-2987
[email protected]
Returns
What is the return window?
You can return your order for a refund within 60 days of purchase.
Do I need a receipt to return an item?
No refunds will be given without a receipt.
Are there any items that are non-returnable?
Merchandise must be unused, unworn, and in good condition. Only items purchased through lifeisgood.com may be returned to our online warehouse.
How will I receive my refund?
Refunds are for merchandise values only and the credit will be issued within 5-7 business days of receipt to the original form of payment. A $4.95 restocking fee will be deducted from all return refunds.
Who pays for return shipping?
Return your item with a printable, pre-paid USPS shipping label (restocking fee of $4.95 will apply). Pre-paid return label is valid for use for USA orders only.
Editor's Take
You know what's fascinating about Life Is Good? Most people think it's just another feel-good t-shirt company, but there's actually this whole incredible backstory that makes you appreciate what they're doing on a completely different level.
So picture this: it's 1994, and these two brothers, Bert and John Jacobs, are basically living in their van, selling t-shirts they designed themselves at college campuses up and down the East Coast. They're eating peanut butter and jelly sandwiches for every meal, showering whenever they can find a place, and honestly? Sales are pretty terrible. After five years of this nomadic lifestyle, they come back to Boston with just $78 to their names, completely unsure if they should keep going.
But here's where it gets interesting. They had this tradition of gathering friends at their apartment after these road trips, posting drawings and sayings on their living room walls, and asking for feedback. On this particular night, one simple drawing caught everyone's attention-a smiling stick figure wearing a beret with the words "Life is good." That stick figure became Jake, their iconic mascot, and those three words became the foundation of what's now a $100+ million company.
The brothers printed 48 shirts with that design and took them to a street fair in Cambridge. They sold out in under an hour. And that's when they knew they had something special.
What really sets Life Is Good apart isn't just the optimistic messaging-though that's certainly part of it. It's their commitment to actually making a difference. They donate more than 10% of their annual net profits to the Life is Good Playmaker Project, which provides training and resources for early childhood professionals working with vulnerable kids. That's not just marketing speak; that's a genuine commitment to spreading optimism where it's needed most.
Today, they offer over 900 different products sold in approximately 4,500 retail stores across the United States and in 30 countries. From their signature Crusher Tees to hats, accessories, and even home goods, everything carries that same simple message of focusing on the good in life. And honestly? In a world that can feel pretty overwhelming sometimes, that message hits different.