Lime Crime
Lime Crime is a cult-status, digital-first makeup and hair color brand known for colorful, vegan, and cruelty-free products that encourage self-expression and creativity.
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Lime Crime · Dec 31
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Lime Crime · Dec 24
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Lime Crime · Dec 23
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Lime Crime · Dec 12
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Lime Crime · Dec 01
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Lime Crime · Nov 30
Lime Crime customer service
Use any of the convenient means below to contact Lime Crime customer service.
| Phone | (866) 528-3687 |
| Web | https://limecrime.com/pages/faqs |
| Chat | Click to chat |
| [email protected] |
Lime Crime jobs
Join our team of unicorns and make some magic. Since June of 2020, we've had 12 opportunities to hire new team members and we've worked to move towards more diversity. Our new hires are 20% more diverse than our pre-June 2020 staff, with non-white employees making up almost 60% of new hires in this time period.
View current Lime Crime jobs
Headquarters
20501 Ventura Blvd
Woodland Hills, California 91364
[email protected]
Returns
What is the return window?
Lime Crime accepts returns for a refund within 30 days of purchase.
Are there any items that are non-returnable?
We are not able to offer exchanges at this time. No exchanges. If returning an item that came with a bonus gift, the bonus gift should be returned as well - If you choose to keep the bonus gift, you will be charged for its value.
How will I receive my refund?
Product refunds only. Shipping is not refunded. The customer is responsible for the cost of return shipping, except where products were defective or damaged upon receipt.
What if I received a damaged or incorrect item?
Please email [email protected] with "Missing Item" in the subject line. We'll take care of it right away.
Editor's Take
Lime Crime isn't your typical beauty brand-and honestly, that's exactly the point. Founded back in 2008 by the enigmatic Doe Deere, this Los Angeles-based company basically said "screw conventional beauty standards" and ran with it. They've been pushing boundaries with their "Never Blend In" philosophy long before being different became trendy.
What makes them fascinating is how they've managed to maintain that rebellious edge while growing into a legitimate business. As of December 2024, Lime Crime's annual revenue reached $3.8M, which isn't bad for a brand that started with colorful glitters and loose pigments. But here's the thing-they've never lost that cult-like following that made them famous in the first place.
Their product range is where things get interesting. Sure, everyone knows about their Velvetines liquid lipsticks (which were pretty revolutionary when they launched), but they've expanded into this whole universe of hair dyes and makeup that feels like it was designed for people who want to look like they stepped out of a fantasy novel. The Unicorn Hair line alone has become this massive thing, with shades that have names like "Aesthetic" and "Sea Witch."
And let's talk about their social media game for a second. 3M Followers on Instagram isn't something you stumble into-that's the result of understanding their audience on a level that most beauty brands just don't get. They've built this community of "unicorns" (their term for customers) who genuinely see makeup and hair color as forms of self-expression rather than just ways to look prettier.
The brand went through some ownership changes when Tengram Capital Partners acquired them in 2018, with Stacy Panagakis replacing Doe Deere as CEO. More recently, Andrea Blieden was appointed CEO in May 2020, bringing what they call a more "transparent and vocal" approach to the business.
What's particularly smart about their positioning is how they've managed to stay true to their vegan and cruelty-free roots while expanding distribution. You can now find Lime Crime products at major retailers like Ulta, Sally Beauty, and even Walmart-but somehow they haven't lost that indie brand feel that made people fall in love with them originally.