Liquid Death
Liquid Death is a beverage company that sells natural mountain water and iced tea in infinitely recyclable aluminum cans with punk rock branding and the tagline 'murder your thirst.'
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Liquid Death · Jun 23
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Liquid Death · Jun 18
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Liquid Death · Jun 16
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Liquid Death · Jun 11
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Liquid Death · Jun 01
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Liquid Death · May 30
Liquid Death customer service
Use the convenient means below to contact Liquid Death customer service.
Liquid Death jobs
Liquid Death is an equal opportunity employer. We provide equal employment opportunity to all applicants and employees without discrimination on the bases of race, color, religion, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, sexual orientation, age, military or veteran status, or any other characteristic protected by applicable state, federal or local laws.
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Headquarters
1447 2nd St Ste 200
Santa Monica, California, 90401
Returns
What is the return window?
Liquid Death has a 30-day return/exchange policy on most items. Returns made within 30 days of the order delivery date will be issued a refund to the original form of payment.
Are there any items that are non-returnable?
All Final Sale items are noted on their product pages and cannot be returned.
How will I receive my refund?
Returns made within 30 days of the order delivery date will be refunded to the original form of payment and will not include the shipping costs.
What if I received a damaged or incorrect item?
If an item was redeemed with skulls, customers should email the company to initiate a return.
How do returns work for gift recipients?
Liquid Death reserves the right to adjust returns if the original items are not received in new condition. Returns are usually processed quickly, but customers should allow up to 7 business days from when the company receives the items for their account to be refunded.
Editor's Take
So here's the thing about Liquid Death-it's basically what happens when someone decides to make water rebellious. And honestly? It worked.
Founded by Mike Cessario in 2018, a former Netflix creative director who played in punk and heavy metal bands, the idea came from watching energy drink brands sponsor rock bands at the Warped Tour music festival. He discovered that many band members drank water while performing but were obligated to drink it out of a can per their sponsorship requirements. That's when the lightbulb went off.
The genius isn't in the product-it's literally just water in a tallboy can. The company was valued at $1.4 billion in March 2024, which is pretty wild when you think about it. Liquid Death reported $263 million in retail sales for 2023. But here's what makes it work: they took the most boring product on earth and gave it the marketing budget of a beer company.
For centuries, all the funniest and coolest marketing and branding was only done for unhealthy products like beer, fast food, candy, and junk food. But those days are over. Soon, Liquid Death will use health and humor to conquer the world and make all beverages Liquid Death for eternity.
The brand has expanded beyond just water. Liquid Death currently has 14 flavors, including three tea flavors: Grim Leafer, Rest in Peach, and Dead Billionaire. Dead Billionaire was originally called Armless Palmer, a play on the popular iced tea and lemonade beverage Arnold Palmer, but after Arizona Beverage Company threatened to sue the company for commercial use of the Palmer name in November 2023, Liquid Death announced the name change to Dead Billionaire, taking a jab at the late golfer.
What's fascinating is how they've turned environmental consciousness into part of their punk rock identity. Liquid Death also donates 10% of the profits from every can sold to nonprofits who are helping to kill plastic pollution and bring clean drinking water to those in need. Their cans are infinitely recyclable. In fact, of all the aluminum produced since 1888, 75% of it is still currently in use. Compare that to plastic which basically isn't recycled anymore because it's simply not profitable.
And their marketing? It's absolutely unhinged in the best way possible. In 2020, Liquid Death released an album on Spotify consisting of negative reviews and comments, aptly called the "Greatest Hates". One of the wildest marketing campaigns involved a partnership with Tony Hawk to sell several limited-edition skateboards containing Hawk's blood.
The brand has built a cult following that goes way beyond just drinking water. With 6.61 million followers and 21.25 million total likes, Liquid Death dominates TikTok-their content is so wild, making it impossible to scroll past. From mosh pit diapers to Super Bowl-level stunts, their TikTok goes beyond brand presence; it's an entertainment channel disguised as a water brand.