Watch the new Lakers Film, creative directed by Natalia Bryant.
 | Walking down the street in São Paulo, Manila, or Los Angeles, the Purple and Gold is unmistakable.
It's more than two colors; it's a conversation starter. A notion of belonging. A standard of greatness. Blended from cultures, shaped by glamour, carried forward by fans.
Raised by LA and recognized around the world, the Lakers are more than a team. They're an identity. A connective tissue. A style that transcends time and place.
Love of the Lakers grows from the hardwood. But it lives in barbershops. At taco stands. At bus stop benches. All around the world.
That's the power of a team built on endless ambition. | | | | | |
| Becoming Iconic | | The most inspiring stories emerge when iconic brands and iconic people intersect. The Lakers are proof. The Icon Series will examine what it takes to become an icon. What qualifies someone—or something—for this status. And as a society, why we need icons. | | | | | | Making Of: The Lakers Film | | Go behind the scenes with Natalia Bryant, Brenda Song, and Magic Johnson as they film the new Iconic Lakers film. | | | | | | |
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