The Play Kits: Designed

and approved by the

real experts—kids!

When it comes to your child's social and math skills, language abilities, and general development, research shows there are endless benefits to learning through play.*

No one knows play and fun like kids do—which makes their input essential to everything we design. Want to learn about their involvement in the creation of The Play Kits?

 Fun research 101

We see what children are playing with at home

To better understand what they need and want developmentally, we observe where and how they naturally play in their own environment. This helps shape our ideas for future playthings.

We have them test prototypes 

Families come into the Lovevery Lab where our team presents prototypes—early forms of playthings we’re working on—to see how play can help us refine our designs. 

The result 

Unmatched playtime that supports your child's development in fun and engaging ways.

 Need proof? Take it

from these families

“In a room full of toys, our son gravitates to the Lovevery toys every single time. He enjoys the colors, shapes, and learning new skills. We’re blown away with these sets!”

—JESSICA O. | LOS ANGELES, CALIFORNIA

“Approved by my toddler. Beautiful, amazing quality, very versatile, amazing and vibrant colors.”

—NADIA Z. | QUEBEC, CANADA