Maybelline New York - July 2, 2026

First, we want you to take this off… 👀

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As the #1 mascara brand*, we want you to take
your mascara off! Minimize lash loss & damage
with the gentle removal of Sky Tubes.

*L’Oreal calculation based in part on data reported by NielsenIQ
through its ScantrackService for the Mascara category for
the FY 2025 period ending December 27th, 2025 for the US
xAOCmarket according to L’Oreal’s custom product hierarchy.
Copyright © 2025, Nielsen Consumer LLC.

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