New Mexico Tourism - July 2, 2025

Enchanting Escapades and Cultural Experiences

Experience all the Land of Enchantment has to offer this summer!

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Enchanting Escapades Across
New Mexico

Delve into the diverse culture of New Mexico through these unique markets, festivals, and artistic experiences.

Colorful art on a variety of shaped objects depicting plants and birds.

Head to Santa Fe and celebrate international art at the largest folk art market in the world
from July 11th to the 13th!

Roswell UFO Festival

Get ready for an out-of-this-world experience at the annual Roswell UFO Festival! Celebrate the extraterrestrial with food, performance, contests and more this July 4th weekend.

A model of two alien sculptures stand side by side

Extraterrestrial Event!

Summer is kicking off with a ton of fun events and celebrations of New Mexico’s distinctive culture!

July 18-20: Red River Jamboree

Food & Music

Graphic poster for Route 66 Summerfest featuring a stylized sunburst design with a guitar and Route 66 road signs on a dark blue background.

July 19: ABQ Route 66 Summerfest

Route 66 Fest

Outdoor art festival with visitors browsing various booths under a clear sky.

July 26: High Country Artisan Festival

Local Art

New Mexico True Certified Highlight: Bubble Bliss Bath Treats

A vibrant cupcake shaped bath bomb with purple frosting, adorned with a yellow and a lavender macaron on top, displayed against a white background.

The company was founded in Albuquerque in 2021 by a mother and daughter duo who discovered their passion for soapmaking after purchasing a soap kit together. They have grown their product line to include soaps, candles, car diffusers, bath bombs, and other body products. Treat yourself to a quality self-care experience!

Bubble Bliss

Two individuals smiling and riding a blue mountain coaster in a lush, green environment.

Whether it’s our stunning landscapes, rich history and culture, or green chile that brought you here, there’s no place you’d rather be.

Level Up Your Summer!

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Enchanting Escapades and Cultural Experiences

Enchanting Escapades Across New Mexico

Roswell UFO Festival

New Mexico True Certified Highlight: Bubble Bliss Bath Treats

Enchanting Escapades Across
New Mexico