A Classic Look. A New Way to Show Your State Pride.
TourismOhio has teamed up with Columbus-based HOMAGE to bring back a piece of Ohio's history—with a fresh twist. Introducing the new "Ohio, The Heart of it All" retro t-shirt, inspired by the beloved logo that put Ohio on the map.
This collaboration is part of our ongoing work to reintroduce Ohio, The Heart of it All to a new generation. Since relaunching the brand in 2023, we've been working to make sure it shows up where it matters—on signs and screens, at events and attractions, and now, on a shirt that celebrates the heart of Ohio in true HOMAGE style.
Why it matters:
Tourism is a big deal in Ohio. It supports thousands of small businesses, fuels vibrant downtowns, and helps create great places to live, work, and visit. From theaters to theme parks, from hometown diners to historic landmarks—tourism touches every part of our state.
And now, 10% of every sale from this collaboration goes directly to supporting TourismOhio's mission to showcase all that makes Ohio great.
In the words of our partners:
"Ohio isn't just where you live—it's who we are. We're thrilled to see the Heart of it All continue to resonate and reach new audiences." — Sarah Wickham, State Tourism Director
"We've always believed in telling stories that matter—and Ohio's story is one of grit, generosity, and great pride." — Ryan Vesler, HOMAGE Founder & CEO
Learn more about the partnership and how we're continuing to share the Heart of it All at Ohio.org. | | | |
