Phlur
Phlur is a modern fine fragrance brand that creates mindfully formulated, responsibly sourced and meticulously crafted fragrances by world-class perfumers.
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Phlur · Jun 15
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Phlur · Jun 14
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Phlur · Jun 08
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Phlur · Jun 07
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Phlur · Jun 01
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Phlur · May 31
Phlur customer service
Use any of the convenient means below to contact Phlur customer service.
Headquarters
8560 W Sunset Blvd Ste 800
West Hollywood, California, 90069
Returns
What is the return window?
Phlur.com accepts returns on regularly priced items for any reason within 30 days of your original purchase date. However, if more than 30 days have passed since your original purchase date, refunds are allowed only in the sole and absolute discretion of Phlur.com.
Do I need a receipt to return an item?
To complete your return, we require a receipt or proof of purchase from Phlur.com. Products purchased from other retailers including Sephora or other e-commerce sites may not be returned to Phlur.com even if they are Phlur branded products, and will not be credited back or returned to you.
Are there any items that are non-returnable?
Candles must be unopened and unused to be eligible for return. All sample sets (e.g. Discovery Set) and individual samples are final sale. All discontinued, markdown items part of the Farewell Sale are final sale.
How will I receive my refund?
Once your return is approved for a refund and your item is received, then your refund will be processed within 3 business days. A credit will automatically be applied to your credit card or original method of payment. Please note that your financial institution may take longer to reflect the transaction.
Who pays for return shipping?
Please note that you are responsible for shipping costs and the safe return of merchandise and that some products will require an additional handling fee. Please note the cost of the return label plus any applicable disposal fees will be deducted from your refund amount and listed as "handling fee".
Editor's Take
So here's the thing about Phlur-it's basically what happens when someone finally decides to shake up the fragrance world without all the pretentious nonsense. The fragrance label was taken over in 2021 by LA-based influencer and digital pioneer Chriselle Lim and creatively revamped. And honestly? It shows.
The brand name is a play on the French word for flower, "fleur," combined with the fact that it is the pH value of the skin that makes fragrances smell different on everyone. Kind of clever, right? But what really sets them apart isn't just the wordplay-it's their whole approach to modern fragrance.
Phlur creates modern, unisex fine fragrances. Our perfume is mindfully formulated, responsibly sourced, and meticulously crafted by world-class perfumers. They're not just throwing around buzzwords here. Transparency is important to us, because we know it's important to you. Phlur was one of the first brands to disclose the full ingredient profiles and I believe we've paved the way for the next wave of fragrance brands.
What's really interesting is how they've positioned themselves in the market. Phlur's 50mL perfumes retail for $99, compared to $280 for a Byredo fragrance or $235 for Le Labo's Santal 33. That's not just accessible-it's democratizing luxury fragrance in a way that actually makes sense.
And they've tapped into something bigger here. "We did extensive research that showed that our consumer has 5+ fragrances in their wardrobe. We are finding that they are engaging in that concept of fragrance wardrobing." People aren't looking for one signature scent anymore-they want options that match their moods and moments.
Yes, PHLUR is a Sephora exclusive brand. But don't let that fool you into thinking they're just another beauty counter brand. As a fragrance aficionado, I keep up with what's trending online and Phlur's been gracing the pages of my TikTok and Instagram every day. Vanilla Skin and Strawberry Letter are just some of the fan favorites.
The sustainability angle isn't just marketing fluff either. We love botanical ingredients for their character, depth, and texture they add to fragrance, but to be a true fine fragrance brand, we believe we need to offer our perfumers a full palette of ingredients, materials, and molecules to work with which includes synthetics, too. In addition, we may choose to use synthetics to protect some endangered botanicals, so it can be a more sustainable option.
Bottom line? Phlur gets that fragrance should be fun, accessible, and honest about what goes into the bottle. They're not trying to be the most exclusive brand on the shelf-they're trying to be the one you actually want to wear.