Pinarello
Pinarello is an Italian bicycle manufacturer based in Treviso, Italy, founded in 1953. The company supplies mostly handmade bicycles for road, track, E-bikes, mountain bikes and cyclo-cross, and is the most decorated bike manufacturer in professional cycling history.
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Pinarello · Jun 16
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Pinarello · Jun 11
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Pinarello · May 22
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Pinarello · Apr 22
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Pinarello · Apr 10
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Pinarello · Jan 08
Pinarello customer service
Use any of the convenient means below to contact Pinarello customer service.
Headquarters
Viale Della Repubblica N 12
Lancenigo-Villorba, Veneto 31020, Italy
[email protected]
Returns
What is the return window?
To report a defect or non-conformity of products received, fill in the Return Form and send it to [email protected]. After receiving communication from PINARELLO Srl authorizing the return, the product must be delivered to the appointed carrier within 30 days from receipt of the communication.
Are there any items that are non-returnable?
Non original Pinarello Products or those which were not bought from an authorized Pinarello seller are explicitly excluded from warranty. Products that have had their identifying codes removed, altered, cancelled or rendered unreadable are also excluded.
What if I received a damaged or incorrect item?
If Pinarello recognises the existence of a defect in the Product validly claimed within the duration of the Warranty, remedy will be limited to fixing without charge the Product or parts recognized as defective, or replacing without charge the Product or parts recognized as defective. In case of a replacement of a Product or a part of it, this warranty does not cover the labour costs needed for the replacement.
How long is the warranty coverage?
If you register your new bicycle within 30 days from purchase date, Pinarello will grant you 3 additional years of warranty and subscription to the Crash Replacement Program. If you register your bicycle within 30 days of purchase, you are entitled to a 3 year warranty extension.
Editor's Take
Here's the thing about Pinarello-they're not just making bicycles. They're basically crafting two-wheeled pieces of Italian art that happen to go ridiculously fast. Founded in 1953 in Treviso, Italy, this company supplies mostly handmade bicycles for road, track, E-bikes, mountain bikes and cyclo-cross.
The origin story is kind of perfect, honestly. Giovanni "Nani" Pinarello earned the Maglia Nera (the jersey for the last rider to complete the Giro d'Italia) in 1951, but his team ended his contract before the next race, paying him 100,000 Lire as severance-a small fortune back then. He invested it wisely, opening a shop in his hometown. Talk about turning a setback into something legendary.
But what really sets Pinarello apart is their obsession with winning. Pinarello is the most decorated bike manufacturer in the history of professional cycling. There's simply no competition. No other company comes close. The Treviso-based brand has grown to dominate the pro peloton since its birth in 1952. That's not marketing fluff-that's just facts.
The bikes themselves? Instantly recognizable. You know those wavy, asymmetrical frames that look like they're moving even when they're standing still? That's Pinarello's signature. The Dogma F12 is instantly recognisable by its unusual wavy lines. Its unconventional asymmetric design (the left-hand side of the frame is beefed up to balance out pedalling forces from the driveside) was divisive, but it's exactly the kind of innovation that keeps pushing the sport forward.
And speaking of the Dogma-this is their flagship model, the one that's won countless Grand Tours. The partnership between Pinarello and Team Sky (now Ineos) delivered seven Tours de France, two Giri d'Italia, two Vueltas a España, dozens of national titles, and unforgettable wins at Milano-Sanremo, Liège-Bastogne-Liège, and Strade Bianche. Bradley Wiggins, Chris Froome, Geraint Thomas-they all crossed the finish line in Paris on Pinarellos.
The company's not stuck in the past, though. Pinarello produces only about 35,000 bikes per year and the Dogma is their strongest model with about 12,000 units. That's pretty boutique for a brand with this much racing pedigree. And they're expanding into new territory-gravel bikes, mountain bikes, even e-bikes-while keeping that same obsessive attention to detail.
What's cool is how they blend old-school Italian craftsmanship with cutting-edge tech. All frames are manufactured in Asia and only the painting and assembly of the Dogma models takes place at the company's headquarters in Treviso. So you're getting modern manufacturing efficiency combined with that final Italian touch that makes each bike special.
The price tags? Yeah, they're steep. But when you're buying a Pinarello, you're not just getting a bike-you're getting decades of racing DNA, countless hours in wind tunnels, and a design philosophy that says "winning isn't everything, it's the only thing." For serious cyclists who want the same equipment the pros use, that's worth every euro.