Pride+Groom

So here's the thing about Pride+Groom-they're basically what happens when four NYC dog parents get fed up with mediocre pet shampoo. And honestly? Good for them.

These founders literally couldn't find grooming products that matched the quality they used on themselves, which is such a relatable pet parent problem. You're dropping serious cash on your own skincare routine, then grabbing whatever's cheapest for your dog who sleeps in your bed. Makes zero sense.

What sets them apart is the coat-specific approach. They've got different formulas for different coat types-detangling sprays for long-haired breeds, soothing options for sensitive skin. It's not just one-size-fits-all like most pet brands. Their shampoos are free from sulfates, parabens, and artificial dyes, which is huge if you've ever dealt with a dog who breaks out from harsh chemicals.

The signature scent thing is real-they've made it onto Oprah's Favorite Things list three times (2020, 2023, 2024), so clearly they're doing something right. With 681 reviews averaging 4.68 stars and 585 customers rating them as excellent, the numbers back up the hype.

But let's be real about the price point. Their professional gallon size runs $120, so this isn't your Petco impulse buy. They do offer free shipping on orders over $99, which helps soften the blow a bit.

The transparency angle is refreshing too. They list 100% of ingredients right on their labels, which most companies don't bother with since there's no regulatory requirement. They're also committed to natural ingredients and environmentally friendly packaging.

Founded in 2019, they've grown from a small NYC startup to a brand that's caught national attention. Not bad for a company that started because some dog lovers couldn't find decent shampoo.