Primary - June 16, 2025

40-60% Off 💎 Hidden gems not to miss...

Deals for you in the Big Summer Sale ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...

Hi there 👋

There are some seriously good deals in the Big Summer Sale right now (40–60% off!)... including lots of styles you may not know about! So we’ve hand-picked some hidden gems for you to check out:

🧒 Some 40-60% off finds for kids:

Beach-ready clearance deals on sun hats, rash guards, and swim tops (50-60% off)
Heathered cotton beach tee and flutter sleeve tee – both in so many colors (40% off)
Stripes for summer in picnic top and button downs to layer over tees (40% off)
Gingham styles like shorts, romper, and button down (40% off)
Packable travel MVP: printed windbreakers (60% off)
Summer tank dresses in garden party, rugby stripe, and poplin stripe prints (60% off)

👶 For baby:

UPF 50+ clearance swim rash guards and bottoms (50-60% off)
Picnic-ready gingham and striped shortie rompers (40% off)
2-piece sets in lightweight gauze, in bluejay print (40% off) and rainbow stripe (60% off)
Organic short sleeve zip romper PJs in fun summer prints (40% off)
Dressed-up enough, one-and-done styles for summer RSVPs like the shortie in awning stripe and pique polo shortie (60% off)

And if you’re still browsing, there’s plenty more to save on for summer—like tees, shorts, dresses, swim, and even more for baby, kids, and adults.

Happy shopping,
Team Primary

Sale is limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel this promotion at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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