Primary - November 10, 2025

Comfy Basics To Dress Up or Down for the Season

40% off simple, solid cardis, chinos, dresses + more ͏ ͏ ͏...

Hi there,

In case you missed it: Our best sale of the year is here, which means 40% OFF EVERYTHING is happening now.

And since we know this time of year can get busy fast, we rounded up a list of our top basics for every occasion this season, that are still soft, cozy and not TOO dressed up.

Top go-tos for kids:

Solid cotton cardigan sweaters (now $23.70) and crewnecks (now $20.70) in a rainbow of colors
Comfy AND stretchy pants like customer favorite drawstring chinos and corduroys (both $26.70)
THE go-to pocket dress (now $16.80), plus freshly restocked tutus in solids and ivory shimmer (now $23.70)
- Tip: Stock up on tights and leggings while you’re at it!
French terry faves to dress up or down like the sweatshirt cardi (now $23.70), quarter zip sweatshirt (now $20.70), and the wide leg sweatpant (now $17.70)

For baby:

100% cotton baby cardigan (now $17.70)
Stretchy drawstring chinos (now $12.25) and corduroy pants (now $17.70) to match the big kids
Organic long sleeve peter pan babysuit (now $14.70) for a comfy and easy dressed-up look
Cozy baby pocket dress (now $14.70) and cozy fleece legging (now $11.70)
And of course one and done rompers like the polo romper in mini stripe, french terry sweatshirt romper (both $20.70), and the heathered henley romper (now $15.90)

And if you’re looking for more outfit inspo for the season, check out easy and curated holiday outfits for kids and baby that will do the guesswork for you!

Happy shopping,
Team Primary

Cyber Sale: 40% off all items, prices as marked; clearance items at 50% off, prices as marked. Promotions and discounts may not be used for the purchase of digital gift cards or gift bags. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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