Primary - January 18, 2026

Deal Alert: 20% off full-price items with code FIRSTORDER

Save on your first order plus get free shipping!

20% off full price items + free shipping on your first order w/ code FIRSTORDER

Hi there,

Quick heads up that new customers get 20% off full-price items plus FREE shipping with code FIRSTORDER. Here are a few great places to start:

New arrivals like lighter weight sweats for the whole family in NEW colors and styles
Bestselling signature basics for kids and baby like joggers, leggings, and more
Freshly restocked activewear like StayCool tees, hoodies, and joggers to name a few
The Valentine’s Day Shop is full of festive picks and matching styles for your whole crew

And for more deals, check out:

Flash Deal: 50% OFF lightweight puffer jackets
Up to 60% off end of season styles like cozy bestsellers
60% off ALL clearance, plus get an extra 20% off 5+ clearance items w/ code EXTRA20

Hope this helps and happy shopping,
Team Primary

Get 20% off full-price items and free shipping on your first order with code FIRSTORDER. Free shipping applies after all discount codes have been applied. Other exclusions may apply. New customers only. Not valid on gift card orders.

End of season sale: Up to 60% off, prices as marked; All clearance items 60% off, designated by “clearance” in the product name, prices as marked. Enter code EXTRA20 at checkout to receive an extra 20% off any 5 or more clearance items. Promotions and discounts may not be used for the purchase of digital gift cards or gift bags. 
Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2026
530 7th Ave. Suite 1902 New York, NY 10018
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