Primary - April 1, 2026

EXTENDED 1 Day Only: 30% Off Everything

If you missed it, now's your chance!

Hi there,

It might be April Fool’s day, but we would *never* joke about ONE MORE DAY to save 30% off everything in our Friends & Family Event! If you missed it, not to worry - we’re giving you one extra day to to explore fresh new arrivals, and stock up on bestselling basics – ALL at 30% off.

And since time is of the essence, here are our top places to start for baby, kids, and adults:

Kids:

Baby:

Adult:

Tees & tanks
Sweats
PJs
Or shop by women’s fit and unisex fit styles

Thanks and happy shopping,
Team Primary

Friends & Family Event: Get 30% off all items, prices as marked. No additional discount codes apply. All clearance items 50% off, designated by “clearance” in the product name, prices as marked. Enter code EXTRA20 at checkout to receive an extra 20% off any 5 or more clearance items. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2026
530 7th Ave. Suite 1902 New York, NY 10018
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