Primary - September 14, 2025

🔥 Fresh 50% Off Deals You Might Have Missed...

Plus EXTRA 20% off 5+ sale items w/ code SALE20 ͏ ͏ ͏ ͏ ͏...

Hi there,

I’m back again with more 50% off deals in the End of Season Sale—so you can skip the hunt and head straight to the best savings. Fresh finds below include everything from tanks to short sleeves, and even long sleeve styles they can wear now through Fall!

Plus for a limited time, get an EXTRA 20% off any 5+ sale items with code SALE20 🎉

Here are fresh deals for kids, ALL 50% off:

Last chance tees still have lots of sizes left like the beach tee in stripes, and graphics like the backyard tee and Creative Growth art tees for kids – and even a few matching styles for adults!
Easy button-downs to dress up any tee for back to school or weekend plans, in stripes and gingham
Dresses at their lowest prices yet, including our signature perfect pocket dress and long sleeve styles like the explorer dress and swing dresses in apple orchard and sunflowers
If you’re still looking for some last chance savings on summer, you’ll want to grab StayCool tanks and select swim styles in last season’s colors while there’s still some left (like the short sleeve rash guard and swim trunks in lilac, and baseball rash guard in pear)
And finally, here are some fall hidden gems not to miss: stripe trim joggers, packable windbreakers, and school-ready skirts in apple orchard and solid corduroy

And for baby:

Go-to rompers $15 and under including bestselling heathered shorties in solids and stripes, and pocket shorties in gingham and pinstripe
Cotton graphic tees in rainbow wave, cutout sun, flamingo, and bluejay
Short sleeve organic zip shorties in tulips, strawberry fields, and pears—plus 50% off last season’s organic zip footie in cantaloupe
There are still select swim styles and colors on major discount like the baby swim diaper in green apple and the rash guard in lilac and green apple
And here are some long sleeve styles for cooler days ahead: embroidered sweatshirt romper, fair isle romper, and corduroy romper in cutout dot

Happy saving,
Team Primary

SALE20 - Enter code SALE20 at checkout to get an extra 20% off any 5+ sale items. 

Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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