Primary - April 6, 2026

☀️ Primary x Sesame Street Swim is Here! ☀️

Bright, bold, and built for every sunny day ahead.

25% off + free shipping on your first order w/ code FIRSTORDER

Baby

Kids

Adult

New

Primary x sesame street. new to the neighborhood! New to the Neighborhood!

Two new prints featuring a  rainbow of favorite characters

UPF 50+ rash guards for kids and baby, plus trunks for kids

100% cotton  hooded towels for post-pool snuggles Shop Primary x Sesame Street Swim

Pair up with solids and stripes! Mix and match your favorites with styles in tomato, cantaloupe, blueberry, and more. shop now

We’re proud to partner with Sesame Workshop, the nonprofit behind Sesame Street helping children grow smarter, stronger, and kinder. Learn more or support their work at Sesame.org TM and © 2026 Sesame Workshop. All rights Reserved.

Get 25% off and free shipping on your first order with code FIRSTORDER. Free shipping applies after all discount codes have been applied. Other exclusions may apply. New customers in the U.S. only. Not valid on gift card orders.

©Primary Kids Inc. 2026
530 7th Ave. Suite 1902 New York, NY 10018
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