Primary - June 30, 2025

Summer Sale Ends Tomorrow‼️

Don’t miss these 40-60% OFF deals ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...

Hi there,

Our Big Summer Sale ends tomorrow, so I wanted to share some can’t-miss picks for you:

🌞 40-60% Off Summer Steals:

Breezy tops in stripes and gingham—plus baby shorties, too
Go-to solid tees in flutter and beach tee styles, plus 60% off active faves like the FlexKnit tank and StayCool running short (going fast!)
Matching top and bottom baby sets in bluejays and baby bugs prints
Plus don’t miss underwear brief 7-pack and ankle socks on major sale, too!

👕 40% Off Cotton Faves:

Graphic tees for kids in backyard print and pear, and for baby in flamingo and bluejay
Printed summer PJs like new rainbow fish prints 40% off for baby and kids, plus instant fave Rainbow farmstand PJs for kids at 48% off
Kids shorts in chambray and rainbow blooms, plus organic bubble shorts and chambray styles for baby

👗 40% OFF Dresses and Baby Shorties:

Printed dresses for kids in rainbow suns, pears, strawberry fields, clementines, bluejays and more
- Tip: Under shorts are also 40% off and are BFFs with dresses!
And for baby: Shorties in pears, clementines, confetti hearts, rainbow birds, plus bestselling dip-dye and heathered styles

🙌 Plus 50-60% off clearance: Save big on swim, dresses and rompers, tees and tanks, sun hats, and lots more for summer.

Hope this helps find what you need,
Team Primary

Sale is limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel this promotion at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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