Primary - June 1, 2026

Up to 60% OFF in the BIG Summer Sale starts now 😊

Hi again,Alex here at Primary – it’s been such a mood boost to...

Hi again,

Alex here at Primary – it’s been such a mood boost to finally get a few warm, sunny days here in NYC! And what better way to celebrate the season than kicking off our Big Summer Sale, which means you can shop up to 60% off the styles you’ll reach for now and all summer long.

Here are a few amazing deals I’d snag before they sell out:

ALL Kids & Baby Swim 30% Off
ALL Kids PJs & Baby Footies 30% Off (including short sleeve options!)
ALL Baby Shorties 30% Off
40% Off Kids Short Sleeve Dresses & Under Shorts
Sale Tees for Kids & Baby 20-50% Off
Sale Shorts for Kids & Baby 20-50% Off
60% Off Clearance (steals on last chance styles)

Alex & Team Primary

Sale events are limited-time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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