Pura Vida Bracelets - September 9, 2025

Totally Charmed ✨ New Fall Charms Are Here!

Lucky charms, roller skates, and *all* the vibes.

puravida

ALL NEW: Charm Class Is in Session

Meet the Fall Charm Collection — a mix of nostalgic vibes, iconic styles, and everyday sparkle. Think roller skates, lucky charms, and all the throwback feels. Shop Now

Meet the New Class of Charms

Whether you’re stacking for the new school year or just adding to your charm story, these pieces are *totally* top of the class.

Ace of Spades Charm

Lock Charm

Rollerskate Charm

Cheer Megaphone Charm

Ballet Slipper Charm

Pickleball Paddle Charm

Lucky Star Statement Charm

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Build Your Charm Story. Mix, match, and make your stack totally you. SHOP THE CHARM BAR

Pura Vida

NEW ARRIVALS

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Certified B Corporation. Over $5 million donated to causes that support the planet and the people in it.

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7979 Ivanhoe Avenue Suite 400 San Diego, CA 92037