| What an incredible year we have had as an industry! No matter the challenge or creative vision, we continue to raise the bar with the exceptional collaboration and work that we accomplish together from the heart of Detroit to the Keweenaw Peninsula. I always say that we are a small but mighty team here at Travel Michigan, and that is made possible by all of you who lift up our state's travel and tourism industry.
Create Your Own Pure Michigan Winter Sweater
Before the end of the year, we invite you to take a moment to slow down during this busy time and get in touch with your creative side. We have teamed up with the talented and Marquette-based fiber artist, Madie Loebig (also known as DumpsterSlayer), to design the Pure Michigan winter appliqué pattern, creating a one-of-a-kind, do-it-yourself sweater that will keep you warm all winter long. Inspired by our idyllic winter landscapes across the Upper and Lower peninsulas, this beginner-friendly design incorporates lush evergreen forests and fresh snow – along with some easter eggs we hope you will discover throughout the patterns.
 Photo courtesy of Madie Loebig (DumpsterSlayer) Learn how you can create your Pure Michigan winter sweater and download Madie’s beautiful designs here. You can also follow along with Madie’s video tutorial that includes more tips and tricks to make your sweater completely your own – and, of course, don’t forget to support local for any needed crafting supplies.
Important Dates: Kicking Off the New Year - Friday, January 2, 2026: The first Snow Report newsletter survey will be sent out to gather your up-to-date snow conditions and seasonal activities. If you have any questions, please contact Nick Nerbonne.
- Friday, January 9, 2026: If you have yet to do so, don’t forget to sign up for Pure Michigan's 2026 partnership opportunities before the deadline. For questions regarding the partnership program, please contact Bonnie Fink.
- Wednesday, January 14, 2026: Join us in Lansing to celebrate Ken Yarsevich’s retirement after an incredible career of 27 years at Travel Michigan! Please contact Bonnie Fink with any questions.
I wish you all happy holidays and a wonderful New Year! I’m looking forward to all that we will accomplish in 2026 as we celebrate 20 years of Pure Michigan together.
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