Quip

Here's the thing about Quip-they basically took one of the most boring parts of your day and made it, well, not boring. And that's kind of genius when you think about it.

Most people brush their teeth the same way they've been doing since they were kids, with whatever plastic contraption they grabbed at CVS. But Quip looked at that routine and said, "What if we made this actually enjoyable?" Their electric toothbrush doesn't look like a medical device-it's sleek, comes in colors that don't scream "dentist office," and has this satisfying weight to it.

The subscription model is where they really nailed it. Every three months, you get fresh brush heads delivered for five bucks. No more forgetting to replace that gross, frayed brush head you've been using for way too long. It's one of those "why didn't I think of that" moments.

What's really smart is how they positioned themselves. They're not trying to be the most powerful or feature-packed toothbrush out there. Instead, they focused on habit formation-the brush has a two-minute timer with gentle pulses every 30 seconds to remind you to switch quadrants. Simple, but effective for building better routines.

The design is probably what gets most people initially. It looks more like something you'd see in a trendy hotel bathroom than your typical drugstore find. The travel case doubles as a mirror mount, which is actually pretty clever for small bathrooms.

They've built quite the following too-over 12 million users according to their latest numbers. That's a lot of people who decided their old brushing routine needed an upgrade. The brand has this whole "turn a have-to into a want-to" philosophy that somehow makes dental hygiene feel less like a chore.

Sure, it's more expensive than a regular toothbrush, but when you break it down to the subscription cost, it's pretty reasonable for what you get. Plus, they've got that 30-day return policy if you're not feeling it.