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† Form refers to water and fat soluble CoQ10 and Turmeric vs. fat soluble only; IQVIA ProVoice Survey, Feb. 2024.
§ Compared to regular CoQ10 (defined as unsolubilized ubiquinone in oil suspensions in softgels and/or powder-filled capsules/tablets). ††May help reduce temporary inflammation associated with physical overexertion*.
§§ Compared to regular Turmeric (standardized unformulated curcumin extract). ^^^ Compared to 100% magnesium oxide (regular magnesium).
&IQVIQ ProVoice Survey February 2024. ^ Source: Circana, Total US-Multi Outlet+ Sales (last 52 weeks ending 11/2/2025).
1 Refers to the leading cognitive health brand based on Circana dollar sales.
^^ Among subjects with occasional sleeplessness. | 
