Rapala
Rapala has been the world's favorite fishing lure since 1936. Today, Rapala manufactures lures, fillet knives, fishing tools and accessories trusted by fishermen in over 140 countries worldwide.
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Rapala · Jun 18
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Rapala · Jun 15
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Rapala · Jun 11
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Rapala · Jun 09
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Rapala · Jun 04
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Rapala · Jun 02
Rapala customer service
Use any of the convenient means below to contact Rapala customer service.
| Phone | (800) 874-4451 |
| Web | https://www.rapala.com/us_en/customer-service |
| [email protected] |
Rapala jobs
We're always looking for ways to raise the bar. From the first Original Floater to the world-first 100% recycled monofilament line, we're all about making a splash with ambitious innovation. In our team, you can join the revolution and help reshape the sport.
View current Rapala jobs
Headquarters
10395 Yellow Circle Drive
Minnetonka, MN 55343
(952) 933-7060
[email protected]
Returns
What is the return window?
Online purchases must be returned within 30 days of purchase with provided shipping label and must be new, unused, and contain all original packaging and accessories.
Are there any items that are non-returnable?
Non-clothing items cannot be returned if opened. Clothing items being returned must be unworn and unwashed with all original tags attached.
How will I receive my refund?
Based on the return policy, refunds are processed to the original payment method once the return is received and inspected. If by returning an item your original purchase is no longer eligible for the quantity discount, the discount received will be subtracted from the purchase price of the item being returned. You will be refunded the difference.
How do I start a return online?
Fill out the returns form included in your package. Please be sure to note the item you are returning and the reason for your return using the codes provided. Affix the provided peel off label to your return package and include the bottom portion of the form in your box.
Who pays for return shipping?
Customers are responsible for shipping costs unless the product is defective or an error has occurred when filling the order. If the product is defective or there was an error on our end, please contact our Customer Service Department to obtain a return shipping label.
Editor's Take
So here's the thing about Rapala - they've basically been the gold standard in fishing lures since 1936, which is kind of wild when you think about it. That's almost 90 years of making stuff that catches fish. And not just any fish - more world record catches have happened on Rapala lures than probably any other brand, which is the kind of stat that makes serious anglers pay attention.
The company started in Finland when a guy named Lauri Rapala carved his first lure out of cork. He'd noticed that pike would go after the wounded, wobbly fish - the ones that couldn't swim quite right. So he made a lure that mimicked that off-balance movement, and it worked. Really worked. Today, every single Rapala lure is still hand-tuned and tank-tested to make sure it has that signature swimming action. In an age of mass production and cutting corners, that's actually pretty remarkable.
What's interesting is how they've evolved beyond just lures. Sure, the Original Floater is still their most iconic product, but now Rapala makes everything from fillet knives to fishing tools and accessories that anglers in over 140 countries trust. They've acquired other respected brands too - Storm, Blue Fox, VMC hooks, Sufix fishing line. It's become this whole ecosystem of fishing gear under one umbrella.
Their US headquarters is in Minnetonka, Minnesota, though the parent company is still based in Finland. And they're not just sitting on their legacy - they're pushing into new territory with brands like CrushCity soft plastics and continuing to innovate with things like 100% recycled fishing line. The company employs close to 2,000 people globally and you can find their products everywhere from Bass Pro Shops to small tackle shops.
But what really sets them apart? It's that they haven't lost sight of what made them successful in the first place. While other companies chase trends, Rapala still focuses on making lures that actually catch fish. Each one gets tested. Each one gets that wobble just right. It's old-school craftsmanship meeting modern fishing science, and somehow it still works after all these years.