Rocket Dollar

So here's the thing about Rocket Dollar-it's basically the rebel of the retirement world, and honestly, it's kind of brilliant. Founded in 2018 with the belief that retirement is changing, they believe people shouldn't be limited in their investment options as they work towards the retirement they envision for themselves. While everyone else is stuck picking from the same boring menu of mutual funds, Rocket Dollar lets you invest your IRA or 401(k) money in pretty much anything the IRS allows.

And we're talking real freedom here. You can invest in real estate, startups, crypto, private equity, or anything allowed by the IRS. Want to buy rental property with your retirement funds? Go for it. Interested in funding the next big startup? They've got you covered. If you want, you could even buy your own herd of cattle. (Though maybe check with your financial advisor first on that one.)

The magic happens through what they call an IRA LLC structure. When you open a new IRA at Rocket Dollar, you're also opening a new LLC and LLC bank account. The IRA LLC is the legal holder of your assets. This business entity is the key that makes the self-directed retirement account work. It gives you "checkbook control"-basically, you can write checks or wire money directly from your retirement account to make investments.

But let's talk numbers for a second. Since the launch of their first product, they have grown to over 800 paying customers. And get this-more than $650 million have been invested across alternative assets through Rocket Dollar. That's not pocket change.

The pricing is refreshingly straightforward. There is no sliding scale for costs based on the size of your account or other factors. It's just $15 per month with no guesswork involved. They also offer a Gold tier for $30 monthly that includes expedited services and some extra perks.

Notice how they've positioned themselves as the anti-establishment option? Their competition made Rocket Dollar possible by being stodgy, inefficient, and expensive. This trend continues to cement their competitive advantages-efficiency and customer satisfaction through technology-transparent and fair pricing-responsive customer service-and full control over one's retirement savings.

The setup process is surprisingly quick too. In under 5 minutes, you'll open your Rocket Dollar account and gain instant access to your secure dashboard. Compare that to traditional self-directed IRA custodians that can take weeks and cost thousands just to get started.

What really sets them apart is their "Bring Your Own Deal" approach. BYOD is a unique feature that can make this platform even more flexible. As mentioned, Rocket Dollar will let you invest in any asset not prohibited by the IRS. If one is allowable but not currently available on the platform, Rocket Dollar's team will help you bring the asset to its platform.